Pilea Plants & Things
Pilea Plants & Things is an online plant and home decor retail business based out of Sarasota, Florida.
GOALS
The initial goal for this project was to create a brand aesthetic that was organic and modern. I then created video content showcasing the products offered.
SERVICES
Brand Identity
Product Photography
Video Editing
Copywriting
SOCIAL MEDIA HANDLES
Instagram: @pileaplantsandthings
Facebook: @fbpileaplantsandthings
Logo & Branding
Responsible for concept and design of the Pilea Plants & Things logo and overall aesthetic. I wanted to create something that felt modern and organic, adding custom letter accents for a whimsical feel.
Social Media
VIDEO EDITING and COPYWRITING
Responsible for video editing, copywriting, and caption creation for their first collection of Reels. I aimed to create modern and eye-catching visuals that introduced users to the brand and told a story about the product in a unique way.
Product Photography
Responsible for art direction, photography, and editing the product images for the Pilea website and social media.
