Humanity’s Team
Humanity’s Team is the #1 Leading Global Nonprofit Organization in Transformational Education. They offer online Masterclass Programs with world renowned Doctors, Scientists, Spiritual Leaders, and Visionaries.
Timeline of work: Sep. 2020 - May 2022
GOALS
The goal for Humanity’s Team was to expand their audience to a younger demographic, promote their free online programs, and convert sales for their online Masterclasses.
SERVICES
Instagram Management
Content Creation
Video Editing
Project Management & Team Leading
Social Media
VIDEO EDITING and COPYWRITING
For their annual free Global Oneness Summit, I was tasked with creating a series of video ads that promoted a selection of their guest speakers. I chose to highlight some of the content these speakers are most known for, and paired it with bold, eye-catching motion graphics. These ads ran in Instagram and Facebook for a month before their live program.
For the launch of their new streaming platform, Humanity Stream+, I was tasked with creating a series of video ads. I chose to highlight some of their more well known instructors, paired it with motion graphics that matched the new platform’s design, and wrote the copy for the videos and captions. These ads appeared in Facebook and Instagram for one month and offered a free trial for participants.
I was responsible for creating bold, eye-catching, and aesthetically pleasing content for the Humanity’s Team Instagram and Facebook pages. I worked with their email marketing team to plan my content around their promotional calendar, highlighting upcoming live events and special programs, and also creating everyday content to balance out the promotional heavy material. After designing the graphics, I was in charge of scheduling the posts and creating unique captions.